Air Jordan XXXIII

Launch of Jordan Brand's newest addition

Prepare to fly.

That’s what Nike had in mind leading up to the launch of their latest iteration of the Air Jordan III. Equipped with the signature style and superior functionality for which Jordans have long been known, the XXXIII promised ultimate lockdown support with both reduced weight and enhanced propulsion for takeoff.

Fly, indeed.

Partnering once again with IDL, Nike looked to completely take over their 32 State Street flagship store in Chicago to bring to life the XXXIII’s story for its global launch. Similar initiatives would then hit Los Angeles, New York City, and Toronto.

With little more than a month from kick off to launch, we went to work.

Inspired by flight utility and designed to complement the killer features and innovations of the product, the final space was a breathtaking embodiment of the new shoe’s campaign. We even implemented a digital skills challenge where kids could try out a pair like never before.

Experience: elevated.

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