Soda Shoppe Pop-Up
Enticing Teens to 'Taste the Feeling' of Coca-Cola at the Mall of Georgia
IDL concepted a “Soda Shoppe” for teens that came to life at the buzzing Mall of Georgia outside of Atlanta. The pop-up was designed as a space for teens to mingle over custom “Coke-tails”, socialize with friends, and of course share their experience over social media. From initial concept through production and install, IDL brought the activation to life via fully contained shipping containers that unfolded to reveal a Coca-Cola brand experience inclusive of the Soda Shoppe and immersive shareable moments.