DICK's Sporting Goods Outerwear Outpost
The North Face collaborated with IDL to take over a full pad at 500+ DSG locations nation wide
The end result was met with rave reviews from our clients, their partners, and—most importantly—their customers. “Phenomenal” in its impact, the space itself wasn’t the only celebrated part of the project. IDL’s process itself elicited its fair share of kudos, considered by our brand partners as “one of the most collaborative and seamless” they’d ever experienced. It even set a new standard for in-store expectations at Dick’s Sporting Goods.
But as much as we loved reaching that new summit, we could only enjoy the view for so long. Because once you conquer one peak, you just can’t help but gear up to tackle the next one.