Kick Back and Relax in Sanuk's Garage-esque Flagship
At Sanuk, comfort, adventure and creation reign supreme.
In that spirit, IDL teamed up with Sanuk and the Crack team to create garage-inspired atmospherics for their flagship in Santa Monica. The space, designed as a relaxed backdrop to the company’s beachwear and sandals, evokes a fun and relaxed store environment.
Playing off the artistic, unfinished garage theme, raw, white-washed plywood was run throughout the store space. The laid-back, workbench atmospherics encouraged shoppers to relax, take their time and feel free to dream.
Living the Sanuk way of life
The breezy effect took shape in the details. From a dated height-marking wall to scrapbook cut-out pictures pasted in nooks, these subtle moments were incorporated in the atmospherics to make the space feel well-used and alive, a place where a family makes memories.
IDL delivered on the brand’s vision to create a store atmosphere that felt casual and creative while presenting the products in a compelling way to drive sales.
The impact is an approachable, fun shopping experience that embodies the laid-back yet curious spirit of the Sanuk brand.